Before going to IMATS, I did some research to see what it was like and what things I should expect to see. It's kind of like going to Disneyland because you had to make sure you knew where you wanted to go and which you wanted to see the most!
After reading tweets from Saturday's show, I expected to be stuck in hour-long lines so I made a plan with my friends to go early on in the day. It opened at 10am on Sunday and we arrived at the Pasadena Convention Center at 10:30am. We stood in line for about 20 minutes before getting in the door, but had to wait in another line inside for an additional 10 minutes. The lines went faster than I thought, but I assume it's because it was Sunday.
Once we got in, my friends and I made a beeline for the Inglot booth. I had heard that it is usually one of the most popular booths at IMATS, along with Make Up For Ever, MAC, and NYX. I assumed there would be a line, but when we got to the booth, it was a mass of people hovering around, swatching what they could. There was a piece of paper that you could fill out to place your order. Once you did that, you simply had to hand your piece of paper to a worker and they would fulfill your order. While it took awhile to get in to swatch some eyeshadow colors, other attendees were very polite and we all took turns trying to see what we liked best. In the end, I made it out with a 5 shadow freedom palette. A word of caution, however: they were sold out of some of the colors and make sure to double check to see if they gave you the correct colors!
After being there for three hours, here's what I managed to walk away with:
Overall, I can't remember the exact discounts that were given, only that there were discounts at most booths. When we arrived at the Sigma booth, they were sold out of all of the Synthetic Kabuki Brushes. I had raved about them to a friend, but we were unable to procure any that day. However, they did give us a coupon code for 15% off an online purchase so maybe I'll put that into use sometime soon!
Oh and I definitely cannot forget to mention the highlight of my day! IMATS is a popular event where you can be sure to find many YouTube Beauty Gurus, and just my luck -- I got to meet both Tiffany from MakeupByTiffanyD and Tracy and Stefanie from eleventhgorgeous! They are such amazingly sweet and incredibly down-to-earth ladies and I am so happy to have had the chance to meet them!
This was my very first IMATS experience, and I can honestly say that I cannot wait to go back next year. They're changing up the dates, so IMATS LA 2013 will actually be held in January 2013. If you're curious, I highly recommend you give IMATS a try -- you won't regret it!
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