These L'Oreal 24 Hr Infallible Eye Shadows hit stores at approximately the same time as the Maybelline 24 Hr Color Tattoo Shadows. They are very different in the fact that these are much like pressed eye shadows. It comes in a plastic pot with a lid to hold the packed shadow in place. The texture is silky and buttery smooth. It is also extremely pigmented - one swipe of the product and you'll be set with a nice wash of color on the eyelids. I haven't tested it to see whether it stays up to 24 hours like it claims, but the color does last for me throughout a normal 9 to 5 work day with a primer underneath.
From L to R:
892 Amber Rush
890 Bronzed Taupe
333 Golden Sage
I personally like using the Amber Rush and Bronzed Taupe together or individually as a single wash of color over the lids - especially if I am in a rush. I like pairing the Golden Jade with other colors for a more polished look. While the Golden Jade is not an everyday color, I do love that it makes my brown eyes pop.
These have been likened to Giorgio Armani's Eyes to Kill Intense Eyeshadow and I can understand why. However, I do believe that while they are similar, they are still very different. I own a couple of both and while the texture of both are very smooth, the color options are very different. Most of the Armani Eyes to Kill Intense Eyeshadows are complex and multidimensional. They are unique in that you can see a mixture of different colors to form one complete color. In comparison, the L'Oreal 24 Hr Infallible Eye Shadows are simple and yield one shade of color.
It ultimately depends on how much you are willing to spend and what your taste preference is. If you prefer a more multidimensional and unique color and are willing to spend the money, head on over to an Armani beauty counter and pick up one of the Eyes to Kill Intense Eyeshadows. If you are looking for a simple everyday color, definitely give these L'Oreal Infallible Eyeshadows a try!
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